Team Dynamic Profiling

One of the main profiling tools we use is HBDI (Herrmann Brain Dominance Instrument). Already used by over 2 million people worldwide and more than a third of the Fortune 500 companies in the US, it is the world’s leading thinking styles assessment tool.

The HBDI (Herrmann Brain Dominance Instrument) is an on-line profiling tool that helps individuals and teams understand how they and others prefer to process information and hence make sense of the world.

The HBDI uses Ned Herrmann’s Whole Brain® Model to analyse our thinking preferences. The model divides the brain into four quartiles. Whilst we all use all four quartiles to some extent, we have typically developed strong preferences for using certain parts of our brain more than others during our lifetime.

The HBDI also analyses our back-up profile – where we go to under pressure/stress. For some people there is very little change between their standard profile and their back-up profile. For others there can be quite a dramatic change so understanding how that manifests itself in terms of behaviours can provide very useful insights.

The resultant coaching focuses on how to harness your strengths, how to develop your weaker preference areas (if you wish to do so) and, if not, how to compensate for them within a team and organisational context so that you’re maximising the potential of a Whole Brain® Advantage.

By harnessing this understanding of peoples’ preferred thinking styles, tailoring your approach to reflect the people you are dealing with (both internally and externally) and learning how to access Whole Brain® Thinking, you and your teams can achieve unparalleled levels of success. 

Team Dynamics

Where the HBDI really comes into its own is in relation to team dynamics.

If we all have different thinking preferences, then ensuring your team is made up of diverse thinkers will result in a whole-brained team with all the benefits that brings. However diverse teams are often the most challenging teams to manage and lead.

Understanding where the differences come from and the benefits of harnessing those differences to maximise collective intelligence can be revolutionary when it comes to team dynamics. This understanding also helps with virtual teams, key stakeholders and clients. 

When you know someone’s thinking preferences you know:

And so on.

It’s hugely powerful stuff.

There are three different reports for individuals, pairs and teams:

Individual sample report

Pair sample report

Team sample report


Whole-brained teams are 66% more effective

Source: US Forest Service Study

To discuss your team dynamics and how to develop Whole Brain® thinking in your team and/or organisation please call 0845 164 5001 or e-mail